More people now ask an AI tool for a recommendation instead of scrolling through Google. "Who's a good accountant in Richmond?" goes to ChatGPT or Google's AI answer, and the answer names a few businesses.
AEO, or answer engine optimisation, is the work that gets your business into those answers. A lot of it overlaps with SEO. On top of that, it's pages written so an AI tool can pull a clear answer from them, structured data that tells the tools who you are and where you operate, and making sure AI crawlers can actually read your site.
I track your client questions in five AI tools every month, so you can see when your business is named and who gets named instead.