Answers · Websites

What should I ask a web developer before I sign?

Seven questions, and the answers you should expect. Who owns the domain, hosting and code. How the redirect map will be built. Whether a baseline is taken before launch. What happens to email during the DNS change. Whether you can edit the site without breaking it. What is not included. Who picks it up if the developer disappears. Ask all seven in writing before a deposit.

Edward Glush, Melbourne · Updated 12 October 2026 · How I measure

Ownership: who holds the keys

1. Who owns the domain, the hosting and the code, and in whose name are they billed.

The answer should be you, from day one. The domain is registered to you. Hosting is on your card and your login. The code is in a repository you own from the first commit.

On my last build the client opened the hosting account himself, in his own name, before any work started. He is not tied to one developer, including me.

The redirect map and the baseline

2. How will you build the redirect map.

The wrong answer is from your sitemap. The sitemap is a file the old CMS wrote and it is often incomplete. The right answer starts with asking the old server one URL at a time to find what it serves. Then it adds the Search Console URL export, the analytics landing pages, a full crawl and the internal link graph. On my last build the server served 19 URLs and the sitemap listed 12. All 19 redirect in one hop.

3. Will you take a baseline before anything changes.

A 90-day organic export from your own Search Console, taken while the old site is still up, with a snapshot of every title, H1, canonical and schema. Without it, nobody can say afterwards whether the rebuild worked.

Launch day and the week after

4. What happens to my email while DNS moves.

Email lives on DNS records that sit next to the ones being changed. The answer you want names the mail records, says they will be copied before the change, and says email was uninterrupted on their last cutover. Mine was.

5. Can I edit it without breaking it.

Ask to be shown, on staging, how to change a paragraph, add a page and swap an image. If the answer is to send the changes to the developer, ask what that costs per change and how long it takes.

The edges of the job

6. What is not included.

Every honest quote has a list. Mine names the page count, the number of old pages redirected, whether a compliance review is included, and that hosting is billed to you directly. A quote with nothing excluded has priced the exclusions into the number or will price them into the invoice.

7. Who picks it up if you disappear.

The answer is a written handover kept current as the build goes, the code in your repository, and a named person who has been briefed. Refuse to hire anyone, solo or agency, who cannot show you all three.

If you have already signed

Ask questions two and three anyway. If the site has not launched, a migration on its own is quoted after I have seen how many old pages need redirecting. Fixed quote after scope, before any deposit. It covers the origin probe, the redirect map, the baseline and the full legacy set verified against staging before DNS moves. Your builder keeps building. I own the URLs. It must be commissioned before launch, because the baseline cannot be taken after the old site is gone.

If you have not signed, the seven answers above are what a website build with me includes. The price is fixed after scope. Most sites do not need a rebuild. If yours does not, I will say so on the call.

Quick answers

The follow-up questions, answered short.

What if the developer says redirects will be handled?

Ask to see the map before you pay the deposit. A list of old URLs next to new URLs, with the source of each old URL noted. If it does not exist yet, the answer was not an answer.

Is it rude to ask who owns the code?

No. It is the first question a lawyer would ask and the last one most owners think of. A good developer has a one-line answer ready and will be glad you asked.

Should I ask for a guarantee on rankings?

No. Nobody can give one honestly. Ask for a guarantee on the mechanism instead: every served URL redirects in a single hop, and titles, H1s, canonicals and schema match the baseline for 90 days.

Related answers

The questions people ask straight after this one.

The service behind this answer

Websites

New builds and migrations that keep your Google rankings. SEO set up, GA4 and Google Ads tracking and redirects in every build.

See how it runs
Quoted per site

Every answer on this site is listed in one place. All answers.

If the answer above did not settle it, twenty minutes will.

The first call is free and I will tell you if you do not need me. Most sites don't need a rebuild. If yours doesn't, I'll say so on the call and you'll have lost twenty minutes.

Melbourne, Australia First 20-minute call is free All prices + GST